A vision was born on
23rd August 1989, a vision that has since translated itself into a highly acclaimed
hosiery innerwear manufacturing company, Dudheria Textile (P) Ltd., with our domestic brand name 'CHEER'.
The registered office of the company is situated in Kolkata, India, which is the hub of
hosiery goods manufacturing and has all types of modern facilities in Spinning, Knitting, Fabric Processing and Finishing.
The company's reputation as an aggressive innovator, setting standards in manufacturing excellence is well established, in a large part deriving from a unique resource base of highly trained and professional manpower in all the key functional areas. Our company's streamlined infrastructure is backed by a unique network of business associates having
state-of-the-art equipments with the help of which production is handled. The company is committed to achieving excellence through higher productivity, better quality and optimization of costs. Our company logo says it all - "FEEL MORE COMFORT".
Quality upgradation and innovation form a continuous process. Starting from the procurement of basic raw materials to the grind of the manufacturing process and ending at the finishing stage, all products pass through strict quality control. The philosophy is Total Quality Control (TQM). Each piece of item is meticulously checked before being packed for final delivery.
Highly responsive to our distributors' needs, our company believes customer satisfaction is achieved through
quality assurance and prompt service, geared to the needs of our distributors. For us, product quality is always related to the quality of understanding our distributors' specific needs. All these have successfully cultivated for 'CHEER' a string of thoroughly satisfied distribution partners across the country.
In April 2000, a new brand 'AMY' was launched for catering to the
100% cotton knitted infantwear and kids' apparel market under Dudheria Apparels (P) Ltd., our associate company.
Today, our group is at the crossroad of diversification and is looking towards the future with a sense of heightened anticipation. Having
won wide acclaims in the domestic market, CHEER is now seeking alliance with like minded and capable business partners in other countries. We also specialize in private labels. If you want garments order-made to your own styling specifications and colors, our team of experts shall guide you through the production process to help
create superior quality garments as per your specifications.
The goal is to build on strength of the past, paving the foundation towards the "Vision for Future".